New Balance Opens Their Second Global Flagship Store + First Store in SF

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Just in time for all your holiday shopping needs, New Balance is up and running with their second U.S. Global Flagship Store and first location in San Francisco. Prepare yourself for a retail experience rooted in performance, innovation and the historic New Balance story.

Located in the heart of San Francisco's shopping district, the new store celebrates the brand's 110-year heritage with 3-stories and 9,000 sq. ft. of merchandise—from running shoes to stylish athleisure apparel. Located just off Union Square at 856 Market St., the store offers a unique consumer journey with an immersive and interactive brand experience (think highly trained fit specialists on hand to make sure your shoes fit you just right and all the necessary accessories to make your next race a good one). On the first floor, guests are surrounded by a large running display in honor of the brand's authentic running heritage, while other areas feature women's training and studio products (colorful sports bras, cheeky tanks, and so much more!) as well as apparel and lifestyle footwear for men, women and kids.


There's no reason not to get a jump start on your new-and-improved 2017 self! // Check it out for yourself: 856 Market St. (Mid-Market), stores.newbalance.com/globalflagshipsanfrancisco

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