Allbirds is putting its signature merino wool plus other sustainable materials to work in a new line of clothing for men and women that's both eco- and weekend-friendly. (Courtesy of Allbirds)

Allbirds steps into the clothing biz with apparel for guys and gals + more style news

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Local maker of the softest shoes on the planet, Allbirds is putting its signature merino wool and other sustainable materials (did you know you can make a T-shirt out of crab shells?!) to good use in eco-friendly basics—think sweaters, crews, and puffers—that feel just right for weekend wear.

Plus, the All Power to the People Project's Vote tee brings locals together to get out the vote, Senreve reopens its Jackson Square flagship store and Carta drops a quarantine-friendly fragrance.



Election day is nigh: Spread the word with the Bay Area-iest of voter tees.

(Courtesy of All Power to the People Project)

It is a really cool f'n T-shirt. But All Power to the People Project's Vote tee is all about encouraging people to make sure their voices are heard in the upcoming election. (Voting via mail, drop-off, or in person is all good.) It's also a must-shop because of its Bay Area bona fides.

The Project is a collaboration between Rachel Konte, owner of Oakland online shop and design studio Owl N Wood, and the Dr. Huey P. Newton Foundation, headed by Fredrika Newton, the widow of the cofounder of the Black Panther Party. Together, they're working with SF-based Brandi Moore Agency and JE Model to support the campaign to get the vote out.

With every purchase of the unisex tee ($38), five percent will be donated to the Movement Voter Project, an organization designed to strengthen progressive power at all levels of government through its support of local community-based organizations focusing on youth and communities of color. Buy the tee, cast your vote, cross your fingers. The shirt and other merch from the Project are available at Owl N Wood.

// 3136 International Blvd, 3rd Floor (Oakland), owlnwood.com

New uniform alert! Allbirds dips its feet into clothing design.

Watch out Uniqlo—there's a new puffer coat in town. (Courtesy of Allbirds)

Holy cow sheep! Allbirds is coming for your tee, sweater, and puffer collections with its first toe-dip into the world of apparel. You heard it right—as of yesterday, the much-loved SF brand can no longer be referred to as simply a sustainable footwear brand. (Hey, lifestyle label.)

The clothing capsule adheres to the same modern minimalist aesthetic as its comfy-cool shoes—and, similarly, utilizes cutting-edge, natural materials with a minimal negative impact on the planet. The drop includes four pieces for men and women: a tee ($48) made in a material derived from discarded crab shells; a wool cardigan ($145), and crew ($135) starring AB's favorite wonder fiber, superfine New Zealand merino; and a puffer jacket ($250) designed for warmth in a merino/Tencel blend. As for color options? There are many, all glorious. Choices, choices.

// 425 Hayes St (Hayes); 57 Hotaling Pl. (Jackson Square), allbirds.com

Senreve is back, and it has a new bag.

(Courtesy of Senreve)

Dreamed up in SF and handcrafted in Italy, luxe handbag retailer Senreve reopened the doors to its Jackson Square flagship last week with limited hours. And to make sure shopping is safe and enjoyable, only two (masked) customers are allowed in the space at a given time. The good news here: you can schedule an appointment to avoid annoying queues. Plus, the Insta superstar—known for glorious structured beauties in various shapes, sizes, and mouthwatering shades—just dropped the new Alunna shoulder bag. A little birdie told us it had a waitlist of more than 2,000, but as of this post, the bag ($645) and its mini-me ($575) are available at the brick-and-mortar. Uh, gotta go.

// Noon to 5pm Thursday to Saturday; 441 Jackson St. (Jackson Square), senreve.com

'Cause we still wanna smell good, enter Carta Fragrance's Immortelle.

(Courtesy of Carta)

It has been a couple of years since we got a whiff of Carta's first artisanal fragrance, Moena 12|69. Oui, it was love at first smell then, and so it is again with local perfumer Heather D'Angelo's second baby: Immortelle 43|17. The paraben- and cruelty-free pure parfum, which launched this week, is equally intoxicating, so not cloying.

"Immortelle 43|17 features immortelle essential oil from two small-family owned farms on the Dalmation Coast, which I visited last summer. The main notes are Dalmation Coast immortelle, sunbaked spices, wildflower honey, caramelized orange peels, orris, and ambergris," D'Angelo says.

Along with being a perfumer, D'Angelo is an ecologist and a musician. So, yeah, she wrote a song for her new perfume. The parfum is $110 for a (stunning) 15ml bottle. You can also buy a sample for $12, which gives you a code for a 10 percent discount on a full-sized bottle. Go for it! You and your pandemic mates will be glad you did.

// Shop online or exclusively at Tigerlily in the Mission (973 Valencia St.), cartafragrances

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