American Giant lands in the Marina, Hero Shop waves goodbye to SF + more style news
San Francisco–based American Giant has opened its second store in the City, on Chestnut Street. (Courtesy of American Giant)

American Giant lands in the Marina, Hero Shop waves goodbye to SF + more style news


American Giant's SoMa store has a new sibling that lives on Chestnut Street. Translation: Now there are two local spots to grab "the greatest hoodie ever made."

Plus, Hero Shop shutters its Tenderloin boutique, Lisa Says Gah has an artsy new collab, and Vintner's Daughter special holiday serum comes in a Cali-cool collectible bottle.

American Giant opens its second SF location, Marina-ites rejoice.

(Courtesy of American Giant)

Nice timing, American Giant. The locally based brand opened its second SF location, on Chestnut Street, at a time when cozy hoodies, comfy leggings, and cool tees are the indisputable uniform of the day. (We see you, remote workers.)

The week-old, easy-to-shop, 1,000-square-foot space carries virtually everything from the label's full line, including new arrivals and bestsellers. Even better: The store is open seven days a week, plus it's situated right next to Peet's and Le Marais Bakery for a pre/post vanilla-latte and croissant break.

// 2076 Chestnut St. (Marina),

Regarding Hero Shop, it's a good news/bad news situation.

(Courtesy of Hero Shop)

Four years ago, onetime Vogue editor and Bay Area native Emily Holt opened her stylish boutique-cum-hangout in the Tenderloin with a cool and cozy interior, a rad roster of brands, and lots of hope. No doubt about it, Hero Shop made its mark and was integral in helping turn a certain stretch of Post Street into a hip and happening destination. But that was then. Now, thanks to the pandemic, the neighborhood is tourist-less and not doing well—ergo Holt made the tough decision to close the store.

We're sad, of course, but there's a sunny side that sits across the Golden Gate Bridge, where Hero Shop's second, recently refreshed shop is thriving at the Marin Country Mart. On that note, you'll want to block off a chunk of time to visit from Thursday, November 12th to Sunday, November 15th for a Lingua Franca customization event. You'll be able to come up with your own witticisms to be embroidered on the NY brand's signature sweaters, pajamas, and more. P.S. Awesome gift alert!

// 2205 Larkspur Landing Circle (Larkspur),

Lisa Says Gah is making merry—and cool-girl stuff—with a popular Stockholm artist.

(Courtesy of Lisa Says Gah)

We didn't realize just how much we needed the Lisa Says Gah x KJP collab until we spied it. The vibrant petals and warp-check prints nearly brought us to (happy) tears. Popping off sleek white tees, totes, and iPhone cases, the fun patterns from SF fave LSG and Swedish artist Katherine Plumb are the perfect antidote to all the gloom and doom (scrolling).

The tops ($50) come in six styles and sizes XS to XL. Phone cases ($30) are available in five styles and sizes X/XS to 11 Pro Max. Also noteworthy, Plumb uses organic, nontoxic print pastes, and textiles are organic and fair trade. Can't get enough? You don't have to: These products are only the first drop of several to launch throughout November and December. Say Gah!, indeed.

// Shop online at

Vintner's Daughter enlists Lauren Harwell Godfrey to create a dazzling bottle.

(Courtesy of Vintner's Daughter)

Vintner's Daughter's Active Botanical Serum 2020 holiday release launched just days ago and, oh, what a vintage it is! As in years past, the holiday version of the organic miracle oil, known for keeping faces aglow, is 50ml…i.e., twice the size of the original. Additionally, the bottle shines with an exclusive gilded design by Lauren Harwell Godfrey. ICYMI: The Black, Bay Area jewelry designer has garnered heaps of attention lately for her gorgeous gems, including her Black Onyx Heart to benefit NAACP.

Godfrey was more than thrilled to take on the project. "My design was inspired by California's Wine Country, interpreted in the design language of Harwell Godfrey. The Northern Bay Area is where Vintner's Daughter was born and where I created this design. After visits to [founder] April Gargiulo's family vineyard—perched on a hill represented in the peak above the label—I added the Xs and +s to represent the stars and positive energy that surround us here. The rows of geometric lines represent the vineyards themselves, as do the Y-shaped branches holding up the bottom of the label. Lastly, the heart, eye and peace symbols are often found in my work and are a nod to the love, vision and balance of Vintner's Daughter," she explains.

The holiday serum retails for $325; a portion of proceeds will go to Futures Without Violence. //

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