"Shopping is a woman thing. It's a contact sport like football. Women enjoy the scrimmage, the noisy crowds, the danger of being trampled to death, and the ecstasy of the purchase."―Erma Bombeck

Stitch Fix Launches Men's Personal Styling Service

Guys: It's your turn now. The San Francisco-based personal styling service finally launched Stitch Fix Men, joining the ever-popular, five-year-old women's service. Simply fill out a profile with your sizes and style preferences, then a personal stylist (armed with ridiculous amounts of data) will choose five items—clothing, shoes and accessories—and send your one-of-a-kind Fix. Buy only what you want and send the rest back. Yes, there's free shipping both ways. // stitchfix.com

Frye's First West Coast Store Opens in Pac Heights

Next time you're kicking it on Fillmore, check out The Frye Company's brand-new storefront, which opened a few days ago. Even though the 900-square-foot sleek space doesn't house the iconic American brand's entire collection of men's and women's footwear, you can still buy any boots your little heart (and tootsies) desire thanks to its giant, interactive Maker Wall. Style inspiration, access to social media and customer service are also part of the digital fun. // 2047 Fillmore St. (Pac Heights), thefryecompany.com

Rare Device Trunk Show on Saturday

We love us some shopping synergy: On Saturday, October 8, one of our favorite Noe Valley boutiques Rare Device is hosting a trunk show for two of our favorite local labels—Colleen Mauer Designs and Elizabeth Street Cosmetics. From 10am to 4pm, scoop up limited-edition lippies, sleek ring stacks and piles of bangles. And, of course, RD's own collection of covetable gems, bath and body goodies, stationery, gifts and more are ripe for the picking. // 4071 24th St. (Noe Valley), raredevice.net

Morning Lavender Opens First IRL Boutique

Girly girls with a thing for lace and feminine frocks, get thee to Cow Hollow. Morning Lavender just earned its brick-and-mortar stripes with the opening of its very first boutique on Union Street. Inspired by all things pretty, the formerly online-only brand is known for affordable tops, skirts, dresses and accessories. Buyers purchase in limited quantities and change things up constantly—even more reason to stop by on the regular. // 2150 Union St. (Cow Hollow), morninglavender.com