The beloved retailer’s new Union Square flagship is just as fabulous as you’d expect.
Plus, shop local indie gems at Oxide Collective’s one-day market and browse Reformation’s newest Bay Area boutique at Santana Row.
McMullen opens a gigantic new flagship on Maiden Lane. It’s a big deal.
(Courtesy of McMullen)
Well, hello there, Maiden Lane. McMullen has officially landed in Union Square, and Sherri McMullen’s new outpost is giving us a fresh reason to shop downtown.
Opening a store on Maiden Lane is a literal dream come true for the tastemaker-slash-fashion-authority. It’s a surprise to no one that the 6,342-square-foot flagship is a stunner. (Phoning it in is not in Ms. McMullen’s vocabulary.) But the luxury boutique is more than just large: It’s moody, inviting, immersive, and filled with fashion eye candy and design surprises aplenty.
Created with interior designer Gabriella Khalil, the store plays off the building’s existing architecture with warm brown and deep-burgundy moments, exposed brick, lacquered surfaces, fab vintage furniture, and statement artwork by Aisling Camps and Mickalene Thomas.
This is not a grab-a-dress-and-go kind of place; shopping here is really an experience. Even the dressing rooms are extra chic (and carpeted). Trying on clothing feels very glam, very fancy-lady.
McMullen’s signature mix of established names and emerging designers is out in force, including favorites Dries Van Noten, Diotima, Proenza Schouler, Christopher John Rogers, Burc Akyol, Tibi, Kallmeyer, and Heirlome. There’s also a dedicated beauty and fragrance edit with Vintner’s Daughter, Irene Forte, D.S. & Durga, and Trudon among the many, many temptations. (As if we needed another reason to linger.)
The Maiden Lane move is a pretty major moment for McMullen, who founded her namesake store in Oakland in 2007. Fast-forward to today, and it’s one of the Bay Area’s most distinctive fashion destinations: McMullen was recently named one of Business of Fashion’s Best Retailers in the World for 2026. Not too shabby.
Even with her success, McMullen’s raison d’être remains the same: creating a place where discovery feels personal—and where you might walk in looking for one thing and walk out thinking, Wait, how did I not know I needed that?
Sounds like our kind of shopping problem.
P.S. For those who are wondering… Relax, the Presidio Heights boutique ain’t going nowhere.
// 135 Maiden Lane (Union Square), shopmcmullen.com
Side of art with your shopping? Enter Oxide Collective’s market.
Some of the artists behind the Oxide Collective, whose Marketplace pops up at Tint Gallery in Hayes Valley on October 24th.
(Courtesy of Oxide Collective)
Shopping in a gallery? Don’t mind if we do. On Saturday, October 24th, Oxide Collective’s annual Marketplace pops up at Tint Gallery in Hayes Valley. A covetable crew of indie female-run brands will be on hand for a very fashionable afternoon (noon to 6pm) of serious retail therapy.
We speak of jewelry, fashion, home fragrance, skincare, and accessories—all handpicked by the lovely lady artists behind Oxide and their extended creative community. Longtime Oxide partner Amanda Hunt Jewelry will debut one-of-a-kind and limited-edition gold pieces with singular gemstones, while Berkeley design darling Erica Tanov brings her trademark relaxed clothing and nature-inspired home goods. Sisters Diana and Michelle Stock of Studio Stockhome are unveiling a custom Oxide candle (woot!) and Good Weather Skin’s sunscreen-meets-luxury-skincare products will be ready to fly off the shelves.
Along with picking up a stylish scarf from Mur by Ayca (a favorite of Ayo Edebiri’s character Sydney on The Bear), you can get a little look-see at your future with a mini-reading from Cacio e Pepe Tarot’s Danielle Mainas.
The Marketplace is part of Oxide Collective’s sixth annual art show, a 10-day takeover of Tint featuring 11 Bay Area female artists and a mix of painting, ceramics, sculpture, and design. So, oui, there will be plenty to admire—even if your idea of admiring is more of the “ooh, how much?” variety.
// 149 Gough St. (Hayes Valley), oxidecollective.com
The South Bay gets Reformed. Translation: Reformation opens on Santana Row.
(Courtesy of Reformation)
Sustainability-minded fashion favorite Reformation recently has just landed in San Jose’s Santana Row, bringing its signature mix of easy-but-polished dresses, denim, separates, shoes, and handbags to the Silicon Valley shopping hub.
The new boutique—the retailer’s fifth in the Bay Area—is very much in the Refo mold with honey-oak millwork, travertine floors, vintage ’70s furniture, Italian lighting, and custom Art Deco-inspired rugs. The weekly assortment? Flush with laid-back luxury for work, weekends, and that wedding you forgot was coming up. In other words, pieces that fit in the wheelhouse of the style-conscious.
Reformation’s techy Retail X setup is also present, which means you won’t have to dig through racks looking for other sizes. Browse the one-of-each-item floor display, build your dressing room via touchscreen or QR code, then order different sizes and styles right from the fitting room.
And because sustainability is kind of the whole point here, the store offsets one hundred percent of its electricity usage with renewable energy and uses vintage furnishings, FSC-certified wood hangers, and reusable deadstock totes.
// 333 Santana Row, Unit 3110 (San Jose), thereformation.com
