(Photography by Guru Khalsa; Graphic Design by Christopher Cerrato)

7 Tastemakers Who Are Setting the Tone for Bay Area Style Now

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For longer than we can now remember, we here at 7x7 have tipped our hats each year to the Bay Area tastemakers who most set the tone and trends here in the fields of fashion, beauty, art, and design.

Our annual Style Council is always an eclectic bunch—with former honorees running the gamut from models (Maggie Rizer) to magicians (Ken Fulk) to It girls (Maria Kochetkova) to local legends (Wilkes Bashford, RIP)—but all the fine people featured here share something in common. Each is recognizable by a deeply unique sense of style, by a way of doing things just so that informs not just their own personal lives and work but, in one way or another, impacts the rest of us. Be it in the clothes that fill our closets, the furniture that makes our houses homes, the inspiration we find at the office, or the way in which we daily interact with SF's most talented brands and makers, these seven tastemakers are shaping the look and feel of our lives here in the Bay Area.


So, without further ado, it is our great pleasure to announce 7x7's 2016 Style Council!

Minted founder and CEO Mariam Nacify, inside her company's Jackson Square headquarters.(Guru Khalsa)

The Eye: Mariam Naficy, Founder/CEO of Minted

Mariam Naficy did not inherit the Picasso gene. "I have no ability to paint or draw," confesses the daughter of an artist family. "But I love art, and I have an eye for certain things." And since she's the curator in chief (as well as the founder and CEO) of Minted, we'd say that's fair enough. Read more...


In true tech company fashion, Tristan Walker keeps his uniform simple to focus on his work at Bevel Shave, which focuses on grooming for men of color.(Guru Khalsa)

The Barber: Tristan Walker, Founder/CEO of Walker & Company

Turn on NPR, and he's speaking to Kai Ryssdal. Hit up the Essence Festival's Money & Power Expo, and he's in the program. Open an issue ofFortune, The New York Times, GQ, or Fast Company and read all about him. Simply put, this 32-year-old Palo Alto–based CEO is H-O-T. Read more...


It girl Defne Crowe has an easy, eclectic style that perfectly suits the Bay Area It brands she represents.(Guru Khalsa)

The Cool Girl: Defne Crowe, Founder of Made PR

She's too modest to say so, but we're not: Defne (pronounced like Daphne) Crowe is one cool chick. The Vespa-riding 30-something with a nose for what's next and a closet full of Freda Salvadors is the ideal ambassador for San Francisco's hippest businesses. Read more...


He has a background in biotech and a thing for Patagonia vests, but well-known art gallerist Roth Martin knows his way around a pair of ladies shoes.(Guru Khalsa)

The Unlikely Fashionisto: Roth Martin, Founder of Rothy's

If you run in San Francisco's well-heeled artsy circles, then you're already familiar with native Roth Martin, whose Hedge Gallery, in Jackson Square, has been known for its trendy exhibitions and as a kind of unofficial headquarters for stylish soirees over the past 12 years. But did you know that Martin kind of has a thing for ladies' shoes? It's true. Read more...


Travel and wellness guru (and avid juicer) Margaux Lushing rocks athleisure wear from home to the street.(Guru Khalsa)

The Wellness Buff: Margaux Lushing, Founder of Well+Away

If you want to know where to get the cleanest juice in town, what non-vegan restaurant will happily cater to your vegan needs, or the chicest studio for a great barre class, there's just one person to ask. Read more...


For 25 years, Vas Kiniris has brought his brand of modernist style to the Fillmore shopping district via his popular home store, Zinc Details.(Guru Khalsa)

The Mayor of Fillmore Street: Vasilios Kiniris, Cofounder of Zinc Details

Say hello to the Mayor of Fillmore Street. No, of course that isn't his real title (but wouldn't that be cool?), but for Vasilios Kiniris, it may as well be. Vas, as he is more commonly called, deeply hearts the Fillmore. Read more...


Verda Alexander's design sensibilities are unparalleled, as evidenced by her blow-your-mind interior concepts for San Francisco's most elite office spaces. (Guru Khalsa)

The Space Maker: Verda Alexander, Co-Founders Studio O+A

"We're all about pushing what's possible," says Verda Alexander, the woman who, as principal and cofounder of SoMa-based Studio O+A, is behind the over-the-top magical interiors at some of the Bay Area's buzziest companies. Read more...

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