Hot 20 2010: Aaron Koblin, Technology Lead at Google Creative Lab
Aaron Koblin, 28
Technology lead, Google Creative Lab
Aaron Koblin has a hard time explaining his job. He thinks of himself as more of an architect than an artist, someone in the business of making data beautiful and accessible. In his day-to-day, he uses crowd-sourcing to construct stunning visuals from a flood of information.
Amid the trend of accessible global information, he hopes future projects make data more relevant, giving people insight into their lives. “We should make interfaces that are greater than the sum of their parts, that strive for more than efficiency, but also enjoyment.”
When he’s not switching time zones (in one week he had a gallery showing in Portland and a project wrap-up in New York), the Hayes Valley resident can be found ordering German fare at Suppenküche or catching up on new coding methods—his idea of relaxation. “I’ve got a number of friends in SF who aren’t tech-obsessed at all, but those who are, really are,” says Koblin. “It’s a good place for someone like me.”