"Shopping is a woman thing. It's a contact sport like football. Women enjoy the scrimmage, the noisy crowds, the danger of being trampled to death, and the ecstasy of the purchase." ―Erma Bombeck


HonourMark Launches Collection For SF Saks Fifth Avenue

SF-based luxury men's brand HonourMark is all about a fresh approach to business-casual sportswear that's inspired, designed and made in Northern Cali. (We're not kidding: Knits and pants are made in SF, outerwear in Oakland and shirts in San Leandro). This laid-back yet pulled-together vibe is more than evident via its first full lifestyle collection now available exclusively at the SF Saks Fifth Avenue store. Think the ultimate denim jackets to seriously elevated hoodies—sure to have Silicon Valley types addicted in no time. // Check things out for yourself at the launch party on Thursday, November 3 at Saks, 5pm–8pm. 384 Post St. (Union Square), honourmark.com


Sweet tooths, beware: Famed Portland scoop shop pops up at Shinola today. Boo!(Courtesy of Shinola)

Shinola Celebrates Halloween With Chilly Pop-Up

A scoop of Essence of Ghost sherbet with your monogrammed leather goods? The spooky and sweet Halloween treats— courtesy of rockstar ice-cream shop Salt & Straw (visiting from Portland)—will be haunting the Shinola boutique today, from 11am to 7pm. Bring the kids, bring your sweet tooth, forget the diet—$1 from every sale will go to The Bread Project, a non-profit that helps local low-income housing tenants obtain job skills. // Shinola is located at 53 Hotaling Place (Jackson Square), shinola.com


Winning menswear accessories by Rule #5—available at the brand's holiday pop-up at Embarcadero BART station.(Courtesy of Rule #5)

Rule #5 Debuts Pop-up at Embarcadero BART Station

Starting Tuesday, November 1, you can commute and holiday shop for all the cool guys on your list. How so? SF-based men's lifestyle/accessories brand Rule #5 launches its temporary shop inside the Embarcadero BART station. Through December 31, the pop-up will be flush will sports-inspired backpacks, messenger bags, dopp kits and wallets (prices range from $40–$200). Your favorite runners, bikers, surfers and skiers will appreciate these gifts; Each product has subtle details that nod to each sport. // Store hours: Monday to Friday 8am–8pm; Saturday 10am–6pm and Sunday noon–4pm; 298 Market St. (Embarcadero), rulenumberfive.com


San Francisco's new FOUND by maja home design store is nirvana for lovers of eclectic global style.(Courtesy Guillermo Gusils for FOUND by Maja)

FOUND by maja Home Store Opens in Presidio Heights

If minimalist, beige and kinda boring is your design aesthetic, stop reading now. However, if you're a lover of colorful, one-of-a-kind home furnishings and accessories, meet your favorite new hunting grounds: the just-opened FOUND by maja store on Sacramento Street. Owner, globetrotter and interior designer Maja Lithander Smith has curated and collaborated with some of her favorite designers and artisans around the world to bring her "eclectic style that fuses approachable elegance and refined exotic details" to your home. Some of our favorites include the silk Ikat pillows, custom Moroccan rugs and Vietnamese seagrass baskets. // 3484 Sacramento St. (Presidio Heights), foundbymaja.com


Show your local love and button into brand-new (Oakland based) Rockridge shirts. (Courtesy of Rockridge)

Wear Your Oakland Pride on Your Sleeve

Rockridge, an Oakland-based brand of men's button-down dress shirts, makes its official debut tomorrow, November 1. Available online only, the shirts—made in small batches sans middlemen—are all about quality, comfort and fit at a fair price ($110). And giving back: a portion of proceeds from every sale will be donated to Donors Choose, benefitting Oakland youth. The first collection features five shirts in plaid, flannel, gingham and solid options. Get your local on. // rockridgesf.com