Social Club

holiday shopping

From Our Partners

​This Year’s Must-Have Holiday Drink Just Landed at Costco (and it’s a Bay Area Exclusive)

Events + Openings

32 Fun Things to Do This Week (12.01.25)

Events + Openings

26 Fun Things to Do This Week (11.24.25)

Style

Popular Holiday Marketplace Marché Returns to the Bay + More Local Style News

Style

Vintage Photos: Union Square's Chicest Stores of Christmases Past

East Bay

Silent Disco Skate Party, Ugly Sweater Pub Crawl + More Fun Events

Culture

Hanukkah Pop-up Hits Union Street This Weekend

East Bay

Holiday Pop-ups, Crab Feeds, SantaCon + More Fun Events

Style

Shop Talk: New Hello Kitty Fashions, Shreve Flagship Opens + Lots of Holiday Shopping Events

San Francisco

A Winter Formal, Winter Walk, Winter Wine + More Fun Events

Style

Shop Talk: New Menswear Labels, Spooky Treats at Shinola + Holiday Pop-Up at Embarcadero BART Station

Style

The Noise Pop Holiday Shop: A Game Plan

Culture

Ready, Set, Target To-Go: Snag Some Rodarte Dresses!

Style

Non-Mall Holiday Shopping Events

Style

Boy Oh Boy: Gifts for Guys

Style

Beat the Rush with DNA's Pre-Holiday Pop-Up Shop

Style

Storeroom Holiday Shop Pops Up in the Fillmore

Most Popular
a woman in a colorful dress sitting ona washing machine and reading a book

Spark and Pepper Drops a Fashion Collab, Chic Shoes Hit Fillmore + More Local Shop Talk

a woman in a green jumpsuit holding a super bowl lx poster

Locals We Love: Bay Area artist Erin Fong has already won Super Bowl LX.

The lobby of a hotel

Where to Stay Near the Bay Area Venues Hosting Super Bowl, World Cup, and Other Major Events

View this profile on Instagram

7x7 (@7x7bayarea) • Instagram photos and videos

Neighborhoods
a large metal sculpture that looks like an alien with octopus legs in front of the Bay Bridge

The Big Art Loop is transforming SF into an open air gallery over the next three years.

a table with cat-themed gifts

What Not to Miss in San Francisco and San Jose's Historic Japantowns, Two of Only Three Left in the U.S.

a holiday ice skating rink with a christmas tree and a large historic hotel lit up behind it

The Ultimate Christmas Staycation in Downtown San Francisco

From Our Partners
a woman doing a fan dance in traditional clothing with drummers behind her

Celebrate 25 Years of Lunar New Year at OMCA

Turquoise vases that say icon on them and have flowers and balloons around them with a pink background

Flower Icon Turns Valentine’s Day Flowers into an Experience in San Francisco

A woman smiling with an invisible teeth aligner on her teeth

A Healthier Smile Starts Here: How the Invisalign Oral Health Scan Is Transforming Wellness in the Bay Area

7x7 logo