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Weddington Way: Bridesmaid Shopping Gets Social

A Burmese Thriller-themed wedding in Vegas. A fairytale wedding on a barn. A salsa-fueled wedding in Zihuantanejo, Mexico. All true wedding stories, all different, all requiring a lot of planning. And while a wedding planner can help with a lot of the details, there are certain parts of the wedding process that can be a bonding experience, rather than a stressful one. Such as outfitting the bridesmaids.

It has taken decades for bridesmaids to surpass goofy stereotypes of dressing in the shadows. These days, designers like Vera Wang, J.Crew, and Lela Rose, are conjuring up cocktail dresses with more style and personality. Also these days, technology can help make bridesmaid shopping a fun, interactive experience. Take a trip to Weddington Way.

Bringing the bridesmaid shopping experience online, Weddington Way is a simple, collaborative process for the brides and her ladies to shop for dresses together. Ideal for weddings where the bridesmaids are scattered across the world, or just busy bodies, here you can shop, save favorites, vote anonymously, rank dresses, order, and track progress. This way everyone feels involved and you can help guide each other to find dresses you may actually like — what a concept.

The shopping part, and fun part, couldn't be more simple. You can sort by color, price, theme, length, designer, neckline, and fabrics. After that, it should be exciting seeing it all come together.

Started by two friends who knew there had to be a more peaceful and fulfilling way for brides and her bridesmaids to shop, Ilana and Benu put their fashion retail and e-commerce expertise into the bridal and technology realms. And it came up roses.

Samantha Durbin (sami.7x7@gmail.com) is a lifestyle writer who honed her blogging skills as Editor of FabSugar.com. Samantha graduated from The Fashion Institute of Technology, and also writes for 7x7 Magazine and Gilt City.

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