In January, San Francisco designer Eche Martinez, who calls Pac Heights home, launched his eponymous interior design firm. As his trademark, the Buenos Aires native uses rich color and bold modern canvases to bring a space to life.

“I want to be a voice for this style-savvy generation,” says Martinez.

And savvy he is. Martinez's designs range from understated and tasteful...

...To warm and colorful....

...To downright whimsical and vibrant.

To learn more about about the city's newest designer darling, check out echemartinez.com.