Thursday's launch of the new Star Wars trailer signaled the beginning of an epic movie trailer release weekend.

Star Wars: The Force Awakens

Presidio-HQed Lucasfilm got everything right with the release of its second trailer for the next installment in the series, Star Wars: The Force Awakens. From the swell of John Williams' iconic score to the elephantine whoosh of a TIE fighter closing in on the Millennium Falcon, fans have watched the trailer nearly 40 million times in just four days. (It’s not just fans who are thrilled—parent company Disney’s stock added $2B in value after the clip went live.)

New characters are introduced along with cherished faves from the original 1977 film: Luke Skywalker provides the voiceover as we catch glimpses of Darth Vader’s melted mask, Leia handing off a lightsaber to another female, Luke’s mech hand caressing R2-D2, X-Wings soaring over open water, and a rousing closing shot of Han Solo telling Chewbacca, “We’re home,” in front of the Falcon’s gangway. My only question: Where was C-3PO?

Batman v Superman: Dawn of Justice

After a rogue cellphone recording leaked a trailer for Zack Snyder’s latest installment in the DC franchise, which is building its way up to a full Justice League movie appeared online Thursday, Warner Brothers was forced to release the actual trailer on Friday ahead of its Monday schedule. Fan reactions have been mixed, especially concerning Ben Affleck’s attempt to outdo Christian Bale’s gravelly voice as the Caped Crusader. The movie is a setup of the schoolyard question of “If X fought Y, who would win?” and follows the classic story of Batman’s distrust of Superman's all powerful alien presence. It’s all dark and brooding, with roiling drumbeats throughout. You be the judge. 

Fantastic Four

Sunday saw the surprise release of a trailer for Twentieth Century Fox’s reboot of Fantastic Four. Hoping to bury memories of the lackluster and somewhat smarmy 2005 version that starred Jessica Alba’s disturbing contact lenses (but also Chris Evans undisputable swagger and hotness), this teaser provided a nice dose of backstory, heft, and humor. This clip feels more like the comics of my youth, and director Josh Trank has refreshed the cast in a much needed way: Miles Teller is Mr. Fantastic, Kate Mara is Susan Storm, Jamie Bell is The Thing, and Michael B. Jordan is the Human Torch.