The season just wouldn't be complete without a little Gap cheer. This weekend, the brand is bringing their holiday campaign to life on the streets on San Francisco. Be on the lookout for a buffalo plaid bus carrying a cheer squad of 12 professional dancers and drummers. Once you spot them (we hear they might be stationed in places like Union Square, Fisherman's Wharf and the Ferry Building), all you have to do is show some spirit for the chance to win free giveaways. Who couldn't use a Gap cozy hat, jean certificates for a free pair of 1969 Premium Jeans and "Buy One, Get One 50% Off" coupons?

The tour starts today and runs through Sunday, December 20.