If you're anything like me, you've imagined-up a few perfect pieces of clothing that would really complete your wardrobe, and yet, you can never seem to find them while out shopping. Heartbreaking, indeed! So what's a girl (or guy) to do?
Sketch them (if you haven't already) and submit them to ModCloth's Make the Cut Contest. All you have to do is submit a little sketch (up to 5 per applicant) for your chance to win $500 and to have your piece patterned, produced and sold on ModCloth. But hurry -- the SF-based e-comm metropolis is only taking submissions through this Sunday at noon.
Susan’s inspiration board is simply an example of the ModCloth style! We aren’t necessarily looking for pieces that directly fit or mimic those sketches, and there’s no specific era that your designs should reflect. We simply want to see a vintage aesthetic that fits the ModCloth brand!
These sketches (croquis, in industry terminology) don't have to be perfect as long as they convey your vision. Hence, this indie design contest is perfect for anyone fashion-minded, but not quite Project Runway fierce with a mannequin and sewing machine. The only catch is that, since they will be sold on ModCloth, the designs should be in line with the ModCloth aesthetic -- vintage, versatile, girlie, fun. ModCloth founder, Susan Gregg Koger, created the mood board as a source of inspiration, but the company insists the board merely reflection of the ModCloth brand -- no specific eras, fabrics or silhouettes are necessary to win. For a glimpse into Susan's personal style, check out her Chictopia.
Susan's favorite designs will be posted on Facebook by December 16, and then it'll be up to the fans to select the top 5, who will be announced on December 19, via the ModCloth blog. The top 5 designs will be created and sold as part of the ModCloth Spring 2012 line, and the designers will each be awarded $500. Not bad for a little sketch, right?
Click here or some handy tips and the full scoop on this awesome contest.
Lily Ko (lily.7x7 @ gmail.com) studied fashion design and merchandising at Central Saint Martins and the Academy of Art University. In addition to writing for 7x7, Lily is an editor at SF Station, works as a freelance stylist and covers food, fashion and fun on her blog, Curated SF.
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