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A Marina Shop Owner With Unpredictable Style

Photos by Maria Del Rio

What are you wearing?

Jumpsuit by Paper Lantern, hat by Roberto Sanchez, necklace by Eleni Cassavetes, shoes by Steve Madden, bag by Ingrid + Astrid. Everything I’m wearing is from Marmalade, except for the shoes. 

Name: Hope Colling

Age: 42

Hood: The TL, a.k.a. Terra Linda

Job:  Owner of Marmalade and The Mason Jar

Describe your style: 

Unpredictable. One day I'll wear leather pants and a fur vest and the next I'll be in a hot pink skater dress with a polished top knot and dainty flats. Right now, I'm getting a lot of inspiration from the fashion icons of the '60s, like Edie Sedgwick, Marianne Faithfull, and Jane Birkin. The women of that decade really owned their power, but they were also soft and sexy. I think that's a balance every modern woman struggles to achieve.  

How would you describe San Francisco style?

If San Francisco was a high school clique, we'd be the enviable kids that fit in with everyone else, from the stoners to the nerds to the mean girls. We're relaxed and easygoing, with no judgements and no pretense, and that attitude spills over into our fashion choices. Everyone does their own thing and I think that's as it should be. Whoever put such a high premium on being just like everyone else was probably quite insecure.  

If you had to live anywhere else, where would it be?   

Apart from New York (where I grew up), I've never lived anywhere else besides here, so I'd love to have the experience of being an expat somewhere in Europe. My husband and I also talk about moving to Thailand and opening a B&B as a long-term goal. I want to be known in town as "the woman in the white dress with the flower in her hair flanked by fifty dogs." 

Top 5 San Francisco spots:  

Sutro Heights because it's where I got married. You can smell the sea breeze coming off of the ocean and on a clear day, the views are unparalleled. Citrus Club on Haight does incredible curries. Baker Street Bistro is my go-to for brunch (and the best cappuccino outside of Italy). The Ferry Building Farmer's Market for great produce and people watching. And Palm House on Union has an amazing Caribbean menu. Being there makes you feel like you're on holiday.   

What 3 things are you most obsessed with right now?

Three Twins Chocolate Orange Confetti Ice Cream, Drunk History on Comedy Central, and an app called Waterlogue that turns your photos into beautiful artwork. I put all of my photos I create in the app in all the frames we sell at The Mason Jar. 

What's up next?

I'm planning my first trip to Morocco to do buying for The Mason Jar. I'm really excited to visit the Souks and get my hands on all those gorgeous textiles! And I have a couple of design projects in the works that I'm really excited about, too. We just started offering interior design services through The Mason Jar and the response has been incredible from not only residential clients, but also small businesses. I'm looking for a second location for Marmalade, but I can't decide yet if it'll be in the city or in Marin. Also, we’re about to launch an online platform where I'm curating capsule collections of 15 must-have pieces for each season. It’s my first dip into e-commerce, so I want to do something small and manageable.