Leave it to our friends over at The What to kick into high gear when help is needed. Founded by Marinite Gina Pell and currently evacuated Napa resident Amy Parker, The What has teamed up with NextDraft (run by Pell's husband Dave) and their friends at the much beloved 3 Fish Studios to put together a fundraising campaign worthy of the beauty and spirit of California.

For Wednesday and Thursday only, 3 Fish founders/artists Annie Galvin and Eric Rewitzer will be donating 100 percent—yep, 100 percent—of all sales of their iconic I Love California prints to support the fire relief efforts in Northern California. And even better, NextDraft is matching the proceeds dollar-for-dollar. The idea was executed Wednesday as quickly as it was hatched; in just 24 hours, the team raised $40,000; by Thursday afternoon, the campaign was ringing in at $75K!

Gina Pell calls it "a testament" to the power of friends. "I had texted Annie Tuesday night to ask if she could draw an image for The What, and after she drew the poppy they linked to a sale with 100 percent of the proceeds going to the fire victims," Pell told us via Facebook messenger this morning. "Then Dave and I were texting and I showed him the poppy; he said NextDraft would match all funds raised. Within an hour, we had a campaign going. The sales have been through the roof."

So, click over to 3 Fish now and buy yourself a smile-inducing California bear print ($25) with enough colors, flowers and rainbows to lift your spirits and the gratification that comes with helping people who really need it. But don't stop there: On Thursday afternoon, 3 Fish released a set of inspirational cards, printed on donated 16-point card stock with our state's poppy rising from the ashes. The four-card packs ($10) will also benefit ongoing relief efforts. // 3fishstudios.com/collections

*Update, 10.12, 11pm: 3 Fish Studio's I Love California campaigned raised over $100,000 in just two days! The 100 percent donation for those prints has ended, but you can still purchase the artists' beautiful California poppy cards to support fire relief efforts.

See below for what more beloved Bay Artists are doing to support the cause. As Pell says, "It's so amazing how art can really help."

• Been yearning for one of those intricate wood pieces you've seen all over Instagram? Oakland woodworking maven Aleksandra Zee is now donating 20 percent of sales through her online shop. // aleksandrazee.com/store
• Secret show crew, Sofar Sounds, has partnered with poet Sarah Kay to put on a show this Saturday supporting The American Red Cross and fire victims. // sofarsounds.com
• Rare Device is accepting cash and credit donations for the Napa Valley Community Foundation at both its San Francisco stores. // 600 Divisadero St. (NoPa) and 4071 24th St. (Noe Valley), raredevice.net
• Oakland-based potter Stephanie Intelisano is donating 20 percent of sales on her lovely minimalist ceramic mugs and bowls. // stephanieintelisano.com
• SF embroidery artist Arwyn Moonrise will be donating 50 percent of proceeds from her upcoming workshop ($85) at St. Lightning. // Oct. 16th at St. Lightning, 1813 Polk St. (Nob Hill); get details and sign up at shopstlightning.com.
• Ceramicist, Whitney Sharpe of Latchkey is offering 20% of proceeds from her hand-carved work to help the victims of the fire as well as the hurricane in Virgin Islands (where her father lives). // thelatchkey
• Napa-based childrens clothing line Telegraph Avenue is donating 15 percent of online sales to families in need. // telegraphaveshop.com