If there’s one rule of Dad gift-giving, it’s this: he’s not going to give you any great gift ideas. After all, if he knew he needed it, he’d already have it. We think the best gifts for Dad are the ones he doesn’t even know he needs.

He may not realize it, but his hard work and dedicated dad-ness probably means he needs some serious R&R. For guy-friendly pampering he won’t come up with on his own, whisk him away to Cocoon Urban Day Spa for a Father’s Day Package that includes a dude-friendly sports massage, manicure, pedicure and – but of course – beer.

For pops-worthy pampering he can use anytime, score 15 percent off a holistic massage gift certificate this month at Cow Hollow’s Stillpoint Wellness Center (mention code “Father’s Day Gift Special” when you book) or send him to the posh St. Regis Remede Spa for a Customized Gentlemen’s Facial designed to combat the effects of daily shaving, sun damage, stress and travel. Follow up by encouraging everyday skin care with the new Daily Energizing men's gift collection from Kiehl’s.

As for the rest part of the R&R equation, help him sleep easier at night with a pair of Birds of Sausalito cotton pajamas that get softer and softer over time.

Show him it’s okay to kick his feet up, but let him know he can do it in style with a pair (or two) of Pantherella cashmere socks from On the Fly. Another reason to head to this emporium for stylish men’s must-haves? 7x7 readers can mention this post for 14 percent off any item in the store, including merch that’s already marked down as part of the store’s current summer sale.

For the don’t-mind-me dad who still truly believes that it’s hip to be square, take our advice: don’t listen (just this once). Glam him up with a visit to SoMa’s Barber Lounge for a hot towel shave. Next, send him out with a few choice accessories. We love the Dapper Pocket Wallet from The Curiosity Shoppe and hats by San Francisco-based Goorin Brothers.

Like the boys they are at heart, dads can always appreciate new toys. One of the hottest around? The Apple iPhone 3G S, which officially goes on sale June 19. If a less expensive gift for the gadget lover is what you seek, try a Solio Emergency Charger, available at Flight 001. It’s capable of powering thousands of handheld devices using direct sunlight alone. Or send him out and about with the SF MOMA Museum Store’s surprisingly affordable Colorsplash Chromiac Camera for eye-catching photographs tinged with hues from the integrated flash color wheel.

When there’s no stopping dear ‘ole dad, try a gift for the guy on the go. The streamlined http://www.chromebagsstore.com/vega.html ">Vega and Corsair bag styles new from San Francisco’s Chrome Bags are sturdy enough to impress even the most pragmatic papa on his regular routes to and from the office, gym and on errands around town. For the dad who travels, gift him with a stylishly masculine, yet practical Peasants and Travelers Overnighter. Last but not least, give him the perfect place to toss the contents of his pockets when he returns home.