Ready to spring forward into some fresh looks?
Here are our favorite menswear shops—from casual to hipster to classic—for fashionable guys of all ages in San Francisco.
Unionmade: For the guy who nails SF hipster style.
Unionmade's popularity is justified by their extensive and in-depth curation of good-looking men's apparel and accessories inspired by elements of American workwear and tempered by a minimalist aesthetic. From rakish Boglioli jackets tailored in Italy to the louche silhouettes of Japanese label TS(s), the brand's fully renovated corner flagship in the Castro also stocks plenty of American-made brands, including Oliver Spencer, Gitman Vintage, Levi's Made and Crafted, and Unionmade's own in-house label of premium casual wear. // Mens Store: 493-495 Sanches St. (Castro); Women's Store, 4035 18th St. (Castro); Marin Country Mart: 2005 Larkspur Landing Circle (Larkspur); unionmadegoods.com.
Welcome Stranger: For the guy who's a self-styled urban nomad.
Slip into this Hayes Valley mainstay and you'll find a savvy selection of rugged men's apparel from brands including Reigning Champ and Saturdays NYC, along with a hipster-friendly collection of Instagram-able home pieces and grooming products. With a dedicated range of wardrobe staples such as canvas jackets and chinos under the house label, Welcome Stranger is also the perfect place to stock up on homegrown basics. // Welcome Stranger, 460 Gough St. (Hayes Valley), welcomestranger.com
Tanner Goods: For the guy who aces weekend casual.
Portland-based Tanner Goods has everything an aspiring (and stylish) weekend warrior might want, from Tellason denimin to handmade and ruggedly handsome household items from the likes of Mazama Wares. Don't miss their in-house collection of leather accessories, especially the belts, which are made from English bridle leather that gets better with age. Select according to length and color, then have it customized with the hardware of your choice. // Tanner Goods, 651 Divisadero St (NoPa), tannergoods.com
Maas & Stacks: For the guy who can tell his Demna from his Gosha.
If you're a fan of underground designers who have carved a name for themselves amongst the global style elite, then Maas & Stacks is your proverbial pit stop. The minimalist interior on Market stocks an edit of some of the coolest names in the business. From Hiroki Nakamura's highly sought after Visvim label to fleece tracksuits from Noma T.D., the boutique helpfully pre-announces key drops on their website. Although, seeing as how limited each collection can be, you have to be quick on your toes to avoid disappointment. // Maas & Stacks, 2128 Market St. (Upper Market), maasandstacks.com
The Archive: For the guy who doesn't go with the flow.
Check out The Archive for avant-garde, fashion forward pieces that you're unlikely to find elsewhere in the city (or most of the country). A great place to discover unique menswear from a thoughtful curation of visionary designers, The Archive is worth checking out for its design-focused, high-end clothing and accessories from the likes of Isabel Benenato, Julius_7, and Moohong, to name but a few. Think sculptural silhouettes, textural layers and innovative design details, all set against a predominantly black, white and gray palette. // The Archive, 317 Sutter St (Union Square), archivesf.com
The Darkside Initiative: For the guy who knows his kicks and then some.
In a city where sneakers have a firm footing in the daily dress code, the regularly updated selection at The Darkside Initiative caters to the aficionados. With its slick collection of sneakers, streetwear and limited-run accessories, including hard-to-find pieces by Japanese street labels Neighborhood and WTAPS (they are the exclusive distributor of WTAPS in SF), the brand presents each item in a clear, coherent way in two stores in the city. // The Darkside Initiative, 1827 Powell St. (North Beach) and 989 Valencia St. (Mission), thedarksideinitiative.com
Cable Car Clothiers: For the guy who wants classic style and a shave under one roof.
A Financial District institution for over 75 years, the high-ceilinged, emporium-style Cable Car Clothiers is an impressive one-stop destination for dapper dressers. The traditional clothier caters to enthusiasts of classic menswear, with an emphasis on British style—though they also carry updated renditions of old favorites such as a Tellason's indigo striped selvedge shirt. Step inside and you'll find everything from handmade Loake wingtips to iconic Stetson fur felt and straw hats. There is also an on-site barber shop and shoe shine service, ensuring a head-to-toe finish for those so inclined. // Cable Car Clothiers, 110 Sutter St. (FiDi), cablecarclothiers.com
Self Edge: For the guy who's a die-hard selvedge fan.
If denim's your thing, then Self Edge on Valencia should be your first stop. This SF outpost stocks an unparalleled range of jeans from some of the best makers in the world, including Iron Heart, Stevenson Overall Co. and Studio D'Artisan. It's where denimheads come to feed their addiction for unsanforized denim (jeans which don't have any chemicals, solvents or water sprayed on them), and a sweet spot for rugged silver jewelry and leather accessories from the likes of The Flat Head, not to mention an on-point collection of inspirational indie mags. // Self Edge, 714 Valencia St (Mission), selfedge.com
Handsome Oxford: For the guy who digs old school cool.
If you're looking for a piece of American style to take home with you, then this cozy little shop in the Tendernob might have just the thing. Stocking a selection of carefully vetted secondhand American workwear pieces, Handsome Oxford is a haven for those who just can't get enough of Made-in-America cool. Unearth pre-1970s Levis jeans or pick out gear from heritage USA brands like Pendleton and L.L. Bean—half the fun is not knowing what vintage treasures you might chance upon. // Handsome Oxford, 646 Hyde St (Tendernob), 510.673.0776.
Vustra: Sustainable Threads for the Modern Man
A sustainable fashion brand for modern men, Vustra offers up European-style shirts made with premium Italian and Turkish cotton—which, by the way, is 100 percent organic and processed with low-impact dyes for garments that not only look fresh but are better for the earth. In addition to luxurious fabrics, the collection showcases a variety of colors and textures that are both timeless and stylish. The team at Vustra is deeply involved in every step along the way, from sourcing organic cotton farms to vetting fair trade practices to ensure the safety of the garments' makers. Vustra products are designed with love in California. // Shop online at shopvustra.com.
*Special thanks to our partners at Vustra.