Shop the brand’s cool, girly clothes in Russian Hill.
Plus, check out performance denim at Duer’s new Hayes Valley store, pick up fresh jewelry from Erin Hupp x Goldstories, get into surf culture with a hoodie from SRF by Heidi Merrick, and refresh your skin with a soothing Italian facial at Montage Healdsburg.
Russian Hill welcomes Eddy—and a shot of chic—to the neighborhood.
Eddy's founder Megan Eddings Feely outside the new Russian Hill store.
(Courtesy of Eddy)
A yummy Swensen’s scoop. A tasty Za slice. A scrumptious Eddy dress. The latter is the newest reason to stroll Hyde Street between Union and Green. The brand’s first-ever boutique is filled with deliciously feminine and fun Cali-boho styles.
“Eddy” comes from founder Megan Eddings Feely’s nickname: “It’s tomboy girly-girl… kind of girly-girl but cool,” she says. Indeed, pairing the label’s floral skirts with vintage rocker tees or ladylike frocks with combat boots makes the clothes approachable for San Francisco shoppers—especially those with hipster leanings.
The airy shop glows with a sherbet-meets-Sedona palette, vintage fixtures, and cozy seating—perfect backdrops for racks of colorful dresses, skirts, blazers, and more ($300–$600). Expect rich fabrics, intricate embroidery, beadwork, and plenty of fringe. Designed in San Francisco and produced in India, each piece carries Eddy’s signature mix of craft and character.
Sustainability is also part of the brand’s DNA. “We’re working toward B Corp certification,” says Eddings Feely. “I want you to feel good inside knowing our products are responsibly made—and you’ll feel good on the outside because you look incredible.”
// 1900 Hyde St. (Russian Hill), shopeddy.com
Denim diaries: Duer makes its Northern Cali debut in Hayes Valley.
(Courtesy of Duer)
It only just moved into the neighborhood, but Canadian performance-jeanswear brand Duer is already feeling right at home at 567 Hayes Street (the former Oak + Fort space). With clothes made for real life (commuting, biking, cocktailing, and working), it vibes well with nearby retail neighbors like Buck Mason, Peak Design, Allbirds, and Cotopaxi.
Not familiar with 10-year-old Duer? It’s based in Vancouver and best known for comfy men’s and women’s jeans with more stretch and less weight than most on the market. Non-denim apparel (pants, shirts, tees, and polos) made with natural fibers and performance features such as stretch, moisture-wicking, and temperature regulation round out the well-edited selection. (Ladies, looking for a side of fashion with their comfort will find the NuStretch High-Rise Trouser fits the bill.)
It’s no surprise that shoppers gravitate to Duer’s jeans, as founder Gary Lenett is a bona-fide denim-head who spent years designing jeans for brands like Levi’s and Nordstrom before starting his own business.
“Duer started with a simple idea: I was biking to work and couldn’t find a pair of jeans that were comfortable enough to move in but still looked good at the office,” Lenett says. “That moment kicked off something bigger and led to a whole new kind of clothing that’s built to move and made to look great.”
The inviting 1,000-square-foot Hayes Street store is spacious, uncluttered, and easy to shop with neatly folded stacks of denim and tees beckoning from rows of wood shelving. Don’t fret if you’re not sure where to begin: the friendly and knowledgeable staff has your back (and butt).
// 567 Hayes St. (Hayes Valley), shopduer.com
Clay meets gold (and silver) in a fresh jewelry collaboration from Erin Hupp x Goldstories.
(Hannah Franco)
Not to toot our own horn, but we had a hand in the just-released (exquisite!) jewelry collection from ceramicist Erin Hupp and Goldstories' Subikksha Balaje. The two artists met cute at last year’s 7x7 pop-up gallery. Balaje couldn’t help but recognize that the Hupp-crafted Portal Mirrors on display (specifically the standout fold design) would translate brilliantly to metal. Fast-forward a year or so, and, voila!, the Fold Collection has arrived.
Together, the ceramicist, known for her hand-thrown organic pieces and tableware collaborations with upscale restaurants, and the jewelry designer, whose signatures include refined metalwork and gemstone designs rooted in heritage, created wearable art—all inspired by Hupp’s iconic Fold Plate.
The lineup includes sculptural earrings, a ring, and a necklace, which come in sterling silver or 14k gold with malachite or lapis. Pieces are made to order and range in price from $450 to $2,600.
Those who prefer to be dazzled in person, head to Maison Lan Jaenicke, the exclusive retailer for the collection. Even better: get first dibs on the jewelry and toast the artists at a celebratory event at the boutique on Thursday, September 25th, from 5pm to 7pm (RSVP maison@lanjaenicke.com).
// Maison Lan Jaenicke, 3307 Sacramento St. (Presidio Heights), goldstoriesjewelry.com
Hang ten in SRF by Heidi Merrick, a new unisex surf-inspired collection.
(Courtesy of SRF by Heidi Merrick)
Calling all surfers (or those who just want to dress like one): a collection of tees, sweatshirts, sunglasses, and more is poised to make waves in your closet. The unisex SRF label is longtime designer Heidi Merrick’s shoutout to California surf culture—something near and dear to her heart, having grown up as the daughter of a surfboard shaper in Santa Barbara.
Made in California using luxe fabrics—heavyweight cotton, buttery-soft hemp jersey, and hemp-viscose French terry—the pieces come in dreamy colors like sand, rose, and agave. They ooze California cool…but are hella elevated.
A couple of our favorites: the 70s SRF LA Unisex Crewneck Sweatshirt, Silverlake sunnies, and the SRF Team Graphic Tee. All the laid-back staples ($65–$225) are perfection for beach days, urban hikes, and couch-surfing.
“SRF is the brand I’ve always dreamed of,” Merrick says. “It’s about freedom, connection, and living beautifully by the sea. It’s made for everyone who feels at home in the sun.”
Catch ya at Ocean Beach.
// Shop online at srfla.com
Sip, chill, glow: Spa Montage Healdsburg adds a facial with an Italian twist.
(Courtesy of Irene Forte)
Nothing pairs better with a Sonoma chardonnay than a chillaxing treatment starring Italian ingredients. Enter the 60-minute Vital Organics Facial, Spa Montage Healdsburg’s newest way to revitalize and strengthen skin.
All the products used in the facial ($270) come from Irene Forte Skincare, which uses Mediterranean-sourced ingredients grown on the company’s organic farm in Sicily. The line fuses natural Italian ingredients with science, luxury, and sustainability, making Spa Montage the perfect place to indulge.
One of the facial’s hero products is the Hibiscus Serum, made with myoxinol, a neuropeptide clinically shown to smooth wrinkles while plumping and hydrating. Add in gemstone therapies, an enzyme mask, and a gua sha/lymphatic drainage massage and you’re sure to depart with glowing skin and the best kind of buzz.
“Much like Sicily, Spa Montage Healdsburg is a serene sanctuary, reflecting the beauty of Northern California’s wine country and its natural surroundings—making it the perfect setting to showcase our products and extend our Sicilian roots," Forte says.
// Montage Healdsburg Spa, 100 Montage Way (Healdsburg); shop products online at ireneforte.com
