(Courtesy of @hellokittycafe)

Hello Kitty Cafe opens at Santana Row, people lose their minds over the cutsiest pastries ever


If you missed the Hello Kitty Bus when drove through the Bay Area earlier this month, don't worry—a brick-and-mortar cafe devoted to the iconic Japanese brand opens Friday in San Jose.

Yes, that's right: The Hello Kitty Mini Cafe is your opportunity to scoop of saccharine treats—including cat-tastic pies, tarts, cookies, and pastries—hot and cold teas and espresso drinks, as well as branded figurines, plush toys, and more.

Opening June 22nd. the cafe is currently intended as a limited run experiment at Santana Row, which has served as a testing for other Hello Kitty pop-up concepts in the past, attracting literally tens of thousands of die-hard HK devotees in mere days.

"We have seen great success and high demand from fans of all ages enjoying the Hello Kitty Cafe Truck, Pop-Up Container and Mini Cafe concepts," said David Marchi, VP of Brand Management and Marketing at Sanrio, in a press release.

But keep your hopes up: "The residency at Santana Row is separate from any future plans Sanrio might be exploring for a permanent café location in Northern California."

And being that there's already a warmly received and always crowded permanent shop in L.A.'s Westfield Santa Anita, there's reason to be optimistic.

The first 50 customers to pass through the neon-pink-framed glass doors will receive free food and drink with merchandise purchase. // Hello Kitty Mini Cafe, 3055 Olin Ave., Ste. 1010 (San Jose), sanrio.com


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