This month, purchases of Boy Smells candles benefit The Trevor Project. (Courtesy of Boy Smells)

Shop for Pride: Candles, pink hair dye, rainbow sneakers + more to support LGBTQ+ brands and orgs

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No, you won't find us Pride-ing in crowded Castro streets or a packed Dolores Park this year (heavy sigh). However, we will be celebrating San Francisco Pride's 50th birthday in our own fashionable, and charitable, way.

Like how?

By wearing rainbow-hued kicks, sporting full-spectrum-identity message tees, lighting yummy candles in support of The Trevor Project, and stocking up on pink hair dye and java from local LGBTQ+-owned businesses.


Shop with Pride helps local LGBTQ+ small businesses. 

We can't think of a better way to celebrate the rainbow flag during these parade-free days than with specially curated Pride-centric goodies—especially when 100 percent of the profits directly benefit more than a dozen SF Bay Area brands and businesses.

The Shop with Pride initiative comes courtesy of Jessie Sunday, Colby Kirkpatrick, Teddy Green,e and Carlyle Lester, all of who have personal connections to the LGBTQ+ community. Just a few of the products you'll find at the e-shop include the Pinhole Coffee Pride Kit (beans, a rainbow mug, and enamel pin), Mission Comics' Love Queer Comix (three to four LGBTQ+ comics plus a sticker and pin), and Brand Benjamin's Show Me Your Pink (includes pink demi-permanent hair color kit, travel size Nutriplenish shampoo and conditioner, and va irtual training session from a BB stylist).

All items can be shipped anywhere in the U.S. and are available for local curbside pickup at partner retail locations on June 27th and 28th. Well, tickle us pink. // shopwithpridesf.com

Boy Smells' Pride candle collection illuminates inclusivity while helping The Trevor Project.

Fans of buzzy California candle company Boy Smells—beloved by SFers for its Kush scent (quelle surprise)—will want to get their hands noses on the Pride collection. Each of the six coconut-and-beeswax candles come in a colored glass tumbler with a unique scent: Anjelica (Sicilian lemon, bitter orange, musk, and angelica seed), Cameo (crystallized ginger, rose, tuberose, vanilla), Cedar Stack (cedar, labdanum, cardamom, tobacco), Damasque (rose, apricot labdanum, oud), Les (black currant, peach blossom, jasmine rice, white cedar), and Prunus (oak moss, fig, plum, vanilla, and yuzu).

The best part? Fifteen percent of proceeds from each candle sale through July will be donated to The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ+ youth. Candles are sold individually ($34) and in two complete sets: full-size ($184) and mini versions ($102). Thee company has committed to a minimum donation of $26,500. Spread light, indeed. // boysmells.com

Tee Time: Wear your Pride on your sleeve in support of the SF AIDS Foundation.

The San Francisco AIDS Foundation celebrates Pride 365 days a year. Of course, the month of June is extra special, which is exactly why the organization is selling 10 unique Pride 2020 tees designed by local queer artists.

All sales aid the foundation's mission to promote health, wellness, and social justice for communities most impacted by HIV. The shirts ($25) come in unisex sizing and each design is cooler than the next. Honestly, we want them all, but we're starting our collection with the "Queer Love Saves Lives" tee by artist Laurence Tindell, whose work focuses on blackness, queerness, mental health, and healing. // shop.sfaf.org

Keds x Kate Spade kicks are giving us all the rainbow feels.

As soon as we eyed the Triple Up sneaker-espadrille hybrid ($99) from the new Keds x Kate Spade collab, we were, um, somewhere over the rainbow. Not only would we wear the summery pair throughout Pride month and beyond, but they would complement our SF Pride face mask.

The multi-colored striped jute platform is happy and bright, while the white canvas upper is sleek and clean. Together, it's business on the top, party on the bottom. Did we mention the kicks are super comfy and come with a second pair of hot pink laces? Check out other styles from the collab here—available at both Keds and Kate Spade stores. // keds.com, katespade.com

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