Skip to Navigation Skip to Content

Tahoe's Northstar Changes Its Name

Photo courtesy of Northstar 

Goodbye Tahoe. Hello California.

That’s the track Northstar resort is taking after the recent decision to make an adjustment to its moniker.

“There was a massive line of debate on whether we should make the change,” said Bill Rock, the resort’s chief operating officer. “But (the change) is a statement of where the brand is going.”

So, instead of going to Northstar-at-Tahoe, a popular Truckee-area destination for San Francisco snowsports enthusiasts since its opening in 1972, skiers and snowboarders will now be making tracks at Northstar California (that little star logo seen around the resort has been tweaked a bit as well).

“California is an aspiration brand … and we feel we are in line with the California vibe,” Rock said, “the vibe that says it’s family, that says it’s laid back, that says its atmosphere is very California.”

Not content to make a slight change in its name, Northstar also has introduced a motto, or tag line, if you will, that sums up the resort’s direction: “The Way It Should Be.”

“‘The way it should be’ is both an external and internal directive for us to fulfill what Northstar should be,” Rock said. “And that’s the best mountain ski vacation destination in the country.”

With the addition of some $30 million in capital improvements in the offseason – improvements that include an additional high-speed quad and two new trails on the resort’s extremely popular Backside, snowmaking guns on the Drifter run, and a 17,000-square-foot, 500-seat dining facility at the top of the Zephyr six-pack chair – Northstar has taken some pretty good strides in that direction.

I pitched the idea to him, and i liked it, which was great," seasoned coach factory outlet told Spinner in a recent interview.Gentlemen, get a pair of coach shoes and show your support as Downtown NY and coach outlet presents the 70th annual "Walk a Mile in Her coach outlet online event.Coach factory will feature online videos of former college stars who have made their mark in a range of Coach Factory outreach programs.When searching for unique and beautiful coach bags on sale according to the coach outlet online, look at http://www.coachpursesfactoryoutlet.com/. The result is a wonderfully close and secure fit. Many believe that all legs look great in high heels and men love all legs in those coach shoes and coach wristlets."The Truth or coach purses outlet brand targets Lady gaga's core demographic, women aged 26-49 who have a timeless style and an innate sex appeal.coach factory outlet are an active wear, outdoor outfit that weigh less than six ounces; have a quick-dry ventilated upper, and a sole that pull air and water. Children who need new coach factory online heels and wallets should contact their family resource center director.The understated canvas and raffia combination make these Coach wallets a great choice to wear with almost anything.The shifty coach outlet, a lifelong coach factory online fan, was the first recruit to commit to the coach purses sale news broke.

This post give truly quality information.
Very interesting and insightful.radyo dinle

VERY NICE JOB FOR YOU!!!!!!!!!!!!!!
graco duoglider