So many boutique and beauty newcomers to get pumped about.

Basil Racuk woos Cow Hollow-ites with a second storefront, Gorjana gives good bling on Fillmore, and Marin's Saint Jane slays with a luxe beauty serum.

CBD beauty fans meet your next girl crush: Saint Jane.

(Courtesy of Saint Jane Beauty)

Any fashion maven will instantly recognize the homage to Yves Saint Laurent in the high-end, gold-tipped branding of fledgling Marin company Saint Jane Beauty, and the message is clear: This line of CBD skincare and cosmetics is taking aim at the luxury consumer. Founded by Casey Georgeson, who has a Stanford MBA and stints leading brand development for Marc Jacobs Beauty and Disney for Sephora on her resume, Saint Jane is making a splash with its hero CBD product, Luxury Beauty Serum. "The idea for Saint Jane Beauty was born, literally, the day I learned about the inspiring wellness benefits of CBD," Georgeson says. "I wanted a CBD serum where the ingredients work in concert to support the CBD mission of anti-inflammation, radiance, and balance." The rich and silky serum is made up of 100 percent organic ingredients (including 500mg of full-spectrum CBD per bottle), loaded with omegas, antioxidants, and botanicals. We gave this serum a whirl and our ultra-sensitive skin has been seriously chill and, really, kinda glowing. Each 30ml bottle sells for $125. SJ also makes a lovely CBD-infused lip gloss ($28). Pucker up and shop online. // saintjanebeauty.com

Get ready to freak—Freda Salvador just dropped sneakers.

(Courtesy of Maria del Rio)

They've been secretly in the works for a year, and now they're ready to join your treasured collection of Wit oxfords, Keen mules, and Ace booties. Introducing Freda Salvador's debut sneaker squad including Eda, a d'Orsay low-top (available in white calf, vanilla snake, peony snake, and rose snake) and Sal, a sleek high-top that comes in vanilla snake and silver metallic. Of course, they're quintessentially Freda—statement-making, comfortable (hella padded footbeds!), and versatile with a capital V. Our favorite thing, though, is the hidden "You are perfect" message embossed on the tongue of each shoe (flexed bicep emoji). Prices range from $295 to $375. To celebrate the launch, there's a party tonight, April 17th, at the Fillmore Street store (6 to 8pm). Yonder's Linda Fahey will be drawing on Freda's and Citizens of Humanity jeans—plus pours from Scribe Winery. // 2416 Fillmore St. (Pacific Heights), fredasalvador.com

Gorjana brings the Midas touch to new Pac Heights brick-and-mortar.

(Courtesy of Gorjana)

Local ladies, you can now shop for Gorjana bling IRL. The Laguna Beach jewelry brand—known for effortless, modern pieces made to layer, stack, and pile on—just opened the doors to its first NorCal store on Fillmore Street. The full range of gold, rose gold, and silver necklaces, rings, earrings, and bracelets are available, as is complimentary on-site engraving. The inviting space is chic and homey with light wood finishes, brass hardware, greenery, and an overall Cali-cool aesthetic. In other words, taking your time to find the just-right jewelry mix is as pleasant as a day at the beach. Prices range from $30 to $200. And one more thing: We were heartbroken when former tenant Elizabeth Charles shuttered a few months back, but Gorjana's arrival, and the purchase of a timeless coin pendant, has helped us move on. // 2056 Fillmore St. (Pacific Heights), gorjana.com

All hail Basil Racuk for upping Union Street's hip factor.

(Courtesy of Basil Racuk)

For years, SF girls in the know have been hitting up designer Basil Racuk's Mission atelier and namesake store for handmade, pared-down leather bags. With the recent opening of a second shop on Union Street, hordes of Cow Hollow shoppers, including those unfamiliar with Racuk's sublime handiwork, are in for a serious treat. Along with BR's signature slender Paper Bag Tote, an array of bags, briefcases, sleeves, and small accessories inhabit the space. (Guys, they're not just for ladies.) Cool hunters will also be wooed by jewelry from local Miles Eastman, Gina Rios, and Racuk's own '70s-inspired rings and cuffs; candles from Oaktown's Musky Trails, SF's Austin Press and SoCal's Settlewell; and all manner of notebooks, hand-screened graphic tees, and more. //1739b Union St. (Cow Hollow), basilracuk.com