Shop Talk: SF brand RedThread nails the perfect-fitting pant + more style news
In search of the perfect pant? SF-based RedThread will tailor them just for you. (Courtesy of @myredthreads)

Shop Talk: SF brand RedThread nails the perfect-fitting pant + more style news


It's officially spring—time for a fresh face and new look.

May we recommend a fling with Grayson's washed cotton shirts, the best pair of pants you ever had courtesy of RedThread, and bath and body care inspired by ancient rituals. Your closet and beauty routine will be seriously stoked.

Grayson perfects the button-down shirt.

(Courtesy of Grayson)

Time to get your shirt together.

It's only fitting that the singular button-up shirt from new L.A. clothing label Grayson is called The Hero. With a face-framing portrait collar, impeccably draped hem, and signature cape-like pleat in the back, it has its very own superpower: the ability to flatter women of various shapes, ages, and styles. This is no fluke: Founder Audrey McLoghlin is a longtime luxury shirting maven, as the creator of the beloved Frank & Eileen brand known for fine Italian shirts—and famous fans like Meghan Markle and Oprah. McLoghlin's mission for Grayson was to make F&E's sky-high standards accessible to more women with a more accessible price. (The shirts retail for $128-$138). Thanks to an amazing Italian family factory in Mexico and a year-long process of patternmakers working with 30 fit models, The Hero is ready for action. The debut collection includes 15 colors and prints in effortless washed cotton and tumbled linen. (We're smitten with Eleanor.) Every month, a new capsule of custom prints and ridiculously yummy fabrics will be released. The shirts are available online and in select Anthropologie and Nordstrom stores, including Walnut Creek, Palo Alto and San Jose. //

Euro bath and body brand Rituals opens in Palo Alto.

(Courtesy of Rituals)

Chillax and shop at Palo Alto's newest den of Zen.

With its newest store opening at Stanford Shopping Center, Europe's top bath and body retailer, Rituals, is poised to help Silicon Valley tech bros, girlbosses, and regular-Jane overachievers to slow down and take a breath. ICYMI: Rituals, inspired by the wisdom and ancient traditions of Eastern cultures, serves up a range of skincare products, cosmetics, and home fragrance designed to spark moments of calm and mindfulness. Two of our favorite collections include The Ritual of Ayurveda (a balancing collection inspired by Indian wisdom) and The Ritual of Happy Buddha (an energizing collection that inspires positivity, a la the Laughing Buddha from ancient Chinese history). So what are you waiting for? Find the ritual that speaks to you. // 660 Stanford Shopping Center (Palo Alto),

Custom-fit pants are now a thing, thanks to RedThread.

(Courtesy of RedThread)

These pants are made for you—no, like, really.

"Farewell sizes; hello, personal fit." Indeed, RedThread's tagline says it all. The question in founder Megan Litchfield's mind when she started her company, which makes custom-fit wardrobe staples, was: "WTF is wrong with clothes?" Instead of women blaming their bodies because things don't fit, RedThread makes pieces—with patent-pending technology—to fit and flatter individual figures. All you have to do is take a quick fit quiz, snap a few pics with your phone and, voila, in less than a week your bespoke goodies will arrive. Although the brand offers a tee and a jacket, the pants are clearly the stars of the show. Currently, there are two (black) options: an ankle pant and a wide-leg pant ( $128). Both are super-duper versatile, with a happy fit guarantee. Translation: If you're not thrilled with the fit, send them back and RT will redo them. (True story: We sent our ankle pants back for a couple of tweaks and, now, they're the MVP of our closet.) Plus, everything is made and tailored right here in SF (yaas!) //

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